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Social Media and SEO -- Friends with Benefits?

Monday, 23 August 2010

These days, it looks like everyone has a LinkedIn profile or a Facebook account. Both are famous-- Facebook claims 140 million energetic users and is growing by about 600,000 users a day, while LinkedIn has above 30 million members representing more than 150 different countries.

You may be using these for the networking chances. And, you may use the connections and conversation in work applications.

For those of you whose responsibilities -- either directly or indirectly -- implicate organic Web site optimization, let's see at how you can get SEO advantages out of social networking.

When it comes to social media and social media marketing, it's significant that you set aside your brand's name (or your company name or personal name) on the more trendy social networking Web sites. These consists of sites like Twitter, StumbleUpon, Mixx, Digg, reddit, Facebook, LinkedIn, and others like MySpace and YouTube. You don't unavoidably have to be active on the Web sites; however, it's significant to reserve your name and fill out your profile on those Web sites.


Normally, many of those sites permits you to put your site's URL on your profile page. Some sites, like LinkedIn permits you to add more than one link, so take benefit of those links. Also, look at User Name Check to see where your brand is and isn't registered, and demand the ones you can. If you're excessively excited, take a look at Wikipedia's social media list.


Linking over to a little of your more significant profiles is fine. Telling your Web site visitors to "follow you" on a particular social networking Web site is OK, too. Finally, Matt Cutts of Google suggests that you go behind him on Twitter and FriendFeed.


However, remember that real people will follow those links (this isn't just for SEO purposes), so link to a social media profile that you update frequently, not once every six months.

LinkedIn

LinkedIn is the social networking device for business. Each of your company's employees can produce an individual profile and network with others.
Once you register and log in, click on the "Account and Settings" link at the top of the page. Click on "My Profile." On that page, you'll see a segment called "Websites." Click on the "edit" link and you will reach to another page that permits you to alter your Web sites.

Choose the "Other" option and then use a descriptive expression to describe the Web site that you're linking to (good "SEO friendly" anchor text). You can also connect to an internal page on your Web site. Require ideas for what link text to use? Look at your home page's title tag and use one of the keywords your Web site is tarcegeting.

Facebook

While Facebook is famous, I haven't establish a way to link from your Facebook profile page to your Web site that "counts" as a good link. While you surely can add a link to your Web site in your Facebook profile, these links consist of a nofollow tag, so they won't offer much value if they appear in your public profile (the version that's seen by the search engines).

Digg

A link from your profile at Digg offers some SEO value. After you log in, go to your profile page (www.digg.com/users/username) and click on the "Add a Bio & Links" link in the "About" part.

You can also go immediately to the settings page and scroll down to the "Links and Contact Info" section to add the links. Use a description that makes meaning for each link you add. Incorporate your main keyword phrase if probable.

If you don't have additional Web site to list, add a link to your Web site's home page and an interior page. If a a small number of employee of your company have Digg profiles set up, try to organize the links so you get more links to numerous interior pages

Mixx

A link from your Mixx profile link consists of a nofollow tag, so the links don't count. However, links that are allotted to Mixx are "dofollow" or "regular" links, so clearly this helps with SEO efforts.

Usual users will see people inspecting out your profile and visiting your Web site. Submitting links and participating on a normal basis is even more useful, particularly if the links you submit make it to the "popular" section.

StumbleUpon

There isn't a place on StumbleUpon's social network to add a link to your Web site, and any links you contribute to with other users have the nofollow tag on them. However, the RSS feeds of your submissions and your blog items on StumbleUpon don't have the nofollow tag on them. Adding up those RSS feeds to other sites that take on RSS feeds, such as FriendFeed.com, may be useful for SEO purposes.

MySpace

On MySpace, there are no places where your link "counts" for SEO purposes. But, if your MySpace account has traffic and visitors, it even now may assist to drive some traffic to your Web site.

BusinessWeek Business Exchange

Businessweek's social bookmarking community, Business Exchange, is cooperative for SEO purposes. If you have a LinkedIn profile set up, you can put together your LinkedIn profile with your Business Exchange profile and add together to three links in your Business Exchange profile. These also comprise your chosen descriptive text or anchor text.

Once you register and log into your Business Exchange profile, find the way to your profile and click on the "edit your profile" link. Scroll down to the bottom "Links" section and choose the "other" option. Insert the title and URL. Enter links to the home page of your site using your chosen keyword phrase as well as links to some other significant pages on your Web site.

While many social networking opportunities permits you to insert a link back to your Web site in your profile on their site, the opportunities to expand SEO reimbursement from these links differ from site to site.


LinkedIn, Digg, and BusinessWeek's Business Exchange propose good SEO opportunities. It's significant to participate in these communities on a usual basis; the more you contribute the more "popular" your profile will become, which will only assist your SEO efforts.

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